PRIVACY POLICY – BRIGHTPLAY
Introduction
Who we are
BrightPlay (“BrightPlay”, “we”, “us”, or “our”) is a mobile game development studio that creates and publishes games for mobile devices. We are committed to protecting your privacy and handling your personal data transparently and in accordance with applicable data protection laws.
For the purposes of data protection laws, BrightPlay acts as the “data controller” when determining how and why your personal data is processed.
Scope of this Privacy Policy
This Privacy Policy describes how we collect, use, store, and share personal data when you:
Use our mobile games (the “Games”), and
Visit our website, if applicable.
In this Privacy Policy, “Users”, “you”, and “your” refer to anyone who uses our Games or website.
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
Personal Data We Collect and How We Use It
We collect and use personal data for the following purposes:
To provide and operate our Games,
To enable in-app purchases and restore purchases,
To provide customer support,
To improve and optimize gameplay experience,
To personalize game content and offers,
To analyze usage and performance,
To maintain security and prevent fraud or abuse,
To communicate important notices and updates,
To comply with legal obligations.
Categories of Data We Collect
Advertising and Marketing
We and our advertising partners may collect:
Advertising identifiers (such as IDFA or AAID),
Device information,
Information about your interactions with our Games,
Country, region, and language,
Other information provided by advertising partners.
This information helps us show relevant advertisements.
Analytics and Technical Data
We may collect:
Device type,
Operating system,
IP address,
Language,
Time zone,
App version.
This data helps us improve performance and stability.
Gameplay Data
We may collect gameplay-related information, such as:
Game progress,
In-app purchase history,
Session activity,
Device-based location (country level).
We do not collect precise location data.
Advertising
Our Games may display third-party advertisements.
Advertising partners may use:
Advertising identifiers,
Device data,
Interaction data,
to deliver relevant ads.
Cookies and Similar Technologies
We and our partners may use:
Advertising identifiers,
Tracking technologies,
to recognize your device and improve advertising and analytics.
Legal Basis for Processing
We process personal data based on:
Contractual necessity
To provide the Games and related services.
Legitimate interests
To improve our Games, prevent fraud, and operate our business.
Legal obligations
To comply with applicable laws.
Consent
Where required, such as for personalized advertising.
You may withdraw consent at any time by adjusting your device settings or uninstalling the Game.
Data Sharing
We may share data with:
Analytics providers,
Advertising partners,
Service providers,
Legal authorities when required.
We do not sell your personal data.
Data Security
We implement reasonable safeguards to protect your personal data. However, no system can guarantee complete security.
Data Retention
We retain personal data only as long as necessary to provide our services and comply with legal obligations.
International Transfers
Your data may be transferred to and processed in countries outside your own. We ensure appropriate safeguards are in place.
Your Rights
Depending on your location, you may have the right to:
Access your data,
Correct your data,
Delete your data,
Restrict processing,
Object to processing,
Request data portability,
Withdraw consent.
To exercise your rights, contact us using the details below.
Children’s Privacy
Our Games are not intended for children under 13. We do not knowingly collect personal data from children.
Contact Us
If you have any questions about this Privacy Policy, please contact:
BrightPlay Studio
Email: support@brightplay.games